Luv AJ
Los Angeles, USA
Luv AJ was founded by Amanda Thomas at just age 14, when her after school hobby of jewellery making turned into a business by her senior year of high school . An internship with a local designer inspired Amanda to work on her own creations, and after a chance encounter with a buyer at Fred Segal, they picked up her entire collection for their stores. And from there, Luv Aj was created!
After high school, she graduated from Otis College of Art and Design with a BFA in Graphic Design. Her internships with Rachel Pally, celebrity stylist Cristina Erhlich, and at Who What Wear further fueled her passion for jewellery, inspiring her to build her brand and continue expanding it.
Since launching Luv Aj 18 years ago, Amanda’s brand has been featured on celebrities like Bella Hadid and Hailey Bieber, and stocked in retailers such as Revolve and Nordstrom.
In 2015, Amanda was named on Forbes' "30 Under 30" list for her work in jewellery design. She creates pieces that embody confidence and quality, with a focus on both affordability and style. Amanda’s mission is to continue empowering individuals through bold, stylish jewellery
Luv Aj ensures that all its jewellery is free from harmful chemicals like nickel, lead, and cadmium. The brand uses recycled metals sourced from post-consumer waste to minamise environmental impact. Its gems, pearls, and diamonds (lab-grown) are ethically sourced, and packaging is eco-friendly and recyclable.
Website: https://www.luvaj.com/