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Seventy + Mochi
London, United Kingdom
Seventy + Mochi, founded in 2020 by Haya Iqbal Ahmed in London, draws inspiration from her family's history. The brand’s name honours a small store on Mochi Lane in Karachi, Pakistan, where Ahmed's grandparents began trading textiles in 1949.
The brand uses eco-friendly materials like organic cotton, recycled fabrics, and plant-based dyes to reduce environmental impact.
The factory that produces Seventy + Mochi has been in their family for 70 years and they are pioneering a manufacturing process that reduces water consumption.
Ethical practices are central to their ethos, ensuring fair wages and safe working conditions for artisans. Additionally, Seventy + Mochi emphasises waste reduction through careful sourcing and environmentally responsible manufacturing methods. Their commitment to sustainability extends to all aspects of production, ensuring that each piece is both stylish and responsibly made.
Website: https://seventymochi.com/
Instagram: @seventymochi